Thirty new jobs are being created with the opening of a Poundworld at Chester’s Forum Shopping Centre at 10am on Thursday (April 3).

The new store, which takes over the former Co-op supermarket unit, will be a welcome addition at the Forum which has struggled since department store TJ Hughes closed its doors.

Poundworld, which was recently the subject of BBC1 documentary ‘Pound Shop Wars’, will provide savings on leading brands such as Cadbury’s, Coca Cola and Johnson’s.

The family-owned retailer says more than 5,000 products are priced at just £1, offering shoppers a ‘value’ alternative to other high street chains.

Chris Edwards Junior, trading director at Poundworld, said: “We already have a store at Broughton Shopping Park but we’re delighted to be opening our first store in Chester city centre at The Forum Shopping Centre, creating 30 new retail jobs for the local area.

“Nowadays, it’s hard to keep up with the latest deals and offers so our proposition is simple and transparent – we offer customers fantastic savings every day on a huge range of items for the bargain price of £1. You can be confident that when you walk in to one of our stores, you’ll leave with a fantastic deal.

“As a British family-run business, we have a loyal following of over two million bargain hunters that shop with us nationwide every week and we’re sure that our new store in Chester will be a big hit with bargain shoppers in the city.”

Yorkshire-based Poundworld started on a Wakefield market stall in 1997 and now has more than 240 stores across the UK.

Pound World spokeswoman said: “Unlike our main rivals, Poundland which is American private equity owned, we remain 100% family owned to this day, headed up by managing director Chris Edwards and his son and trading director, Chris Edwards Junior.”

A lorry driver was injured on Monday, March 24 after pallets containing building materials for the fit-out of the Poundworld store collapsed on top of him. He was taken by ambulance to the Countess of Chester Hospital.