With a new coach, new captain and new sponsors, Chester RUFC are entering the 2015-16 season in optimistic mood.
Ex-Sale Sharks academy coach Jon Aby has taken over as head coach from Dave Craven, who stepped in when Nic Corrigan left Hare Lane last November.
Frodsham-based number eight Guy Ford, a standout last season, has taken over as skipper from Tom Gregory.
The club, who will be looking to challenge at the top end of National League Two North, launched the campaign at The Chester Grosvenor with first-team squad members modelling the new strip and mingling with guests.
And with England hosting the 2015 Rugby World Cup, which kicks off later this month, chairman Jonny Beckwith hopes the club, which has about 1,000 members, can capitalise on the interest in the sport and continue to grow.
He said: "The club now has nearly 40 RFU Level One and Level Two coaches and we continue to strengthen important links with the University of Chester to improve our sports science and fitness facilities.
"We want to continue to provide excellent coaching facilities to those wanting to come and learn the game, through to experienced players developing their skills. We also want to grow our involvement in the community. The clubhouse is open all year round for community events whether that’s for sport, leisure, fund raising activities, dinners and even wedding receptions."
Lord Mayor of Chester Hugo Deynem, Chester MP Chris Matheson and Paul Warrington, president of the Cheshire RFU, and sponsors including Haliwell Jones, rooms-a-gogo, Goldsmith Williams were among 120 invited guests to attend the season launch.
Founded in 1925, Chester have climbed back to the National Leagues and is developing a reputation as a breeding ground for talent with England full-back Ben Foden the club's most famous product.
Former British Lion and England hooker Phil Green is developing an elite athlete training facility at the club.
President Terry Allen said: "Chester is an oasis for rugby union in an area not traditionally associated with the game. But we are lucky to have fantastic support from a number of local businesses, together with those who love the sport and who volunteer their services.
"We’re also delighted, that in the club’s 90th anniversary year, our ground and facilities are considered some of the best in the country. We also play a much wider part in the Chester community and want this relationship to grow and develop."
David Nutter, head of business at Halliwell Jones, one of the club’s principal sponsors, said: "Our business is excited by the prospect of further developing the relationship we have with the club as the new season approaches.
"The club is fully focused on being at the centre of the community and we’re looking forward to extending our involvement in the club’s wider activities over the coming 12 months."
Chester kick off the new season at home to Preston Grasshoppers on Saturday (3pm).