CHESTER CITY chairman Stephen Vaughan last night hit back at what he termed as “negative atttitudes” from a small percentage of the club’s support base, after it was revealed that he had made inquiries to the Football Association about changing the club’s name.
Attendances at the Deva Stadium have fallen alarmingly this season, with the last three home matches averaging a mere 1,826 per game, with the financial shortfall again being made up by injections of further capital from the chairman.
One suggestion has been that the club rename itself Chester-Halton but Vaughan insists that this is just one of many ideas he has come up with.
He said: “Chester City Council haven’t done a thing for this football club. At times you wonder if they want a football club at all, so why should we promote them?
“I am considering ways of broadening the appeal and obviously the fan-base of the club. Part of our ground is in Flintshire, possibly it could be called Chester-Flint, or Chester-Ellesmere Port.
“This is one of many marketing initiatives that I have come up with to expand the reach of the club’s appeal and its marketability.”
Vaughan added: “I am fed up with the negative attitudes from small sections within some of the supporters’ groups.
“Apparently one group said they couldn’t see what the strategic aim and objective of a name change would be – it’s that kind of Neanderthal attitude that is holding this club back.
“Chester only became Chester City in 1983, so it’s not as if there is a great history to the club’s name.
“All the conspiracy theorists are convinced that I am trying to move the club away from the Deva Stadium. That theory is just laughable and not on the agenda.
“I am in conversations with people I trust and we are trying to come up with ways of increasing attendances and the appeal of the club.”
The City chairman continued: “I am annoyed that this initiative was leaked to the press as my original plan was to discuss it at our forthcoming AGM with our shareholders.
“However, I will find out who leaked my ideas to the media, and they will be told in no uncertain terms what my thoughts about them are.”
Vaughan will also tell the shareholders about the current financial state of the football club, and other initiatives which he is considering.
Chester are next in action tomorrow when they travel to face high-flying Walsall at the Bescott Stadium.
Defender Dave Artell who missed Tuesday’s match at Mansfield Town because of a nasty head wound, is expected to be available for selection.