WINSFORD United kick off their most important season ever at home to Oldham Town on Saturday.
The club may well have had bigger campaigns to look forward to, but this is the year when United's fortunes have to change.
Three relegations in four seasons has left Winsford marooned in the North West Counties Second Division, their lowest standard in more than 80 years.
'So the only way is up,' says manager Dave Twite, who believes the youthful new squad he has put together will do Winsford proud, even if success is not instant.
But he has struck his first mini-crisis, with key midfielder Mark Quinn out of the opener having fractured his arm, and other players are sidelined too.
Twite remains positive, however. He said: 'I live in the town and I know what fans want because they have told me. They will accept players whatever their faults if they work and show commitment, but they won't tolerate shirkers, players who pick up their money without earning it, and that has been happening here.
'Well, they will get 100% from my lot. Guaranteed.'
Twite has completely rebuilt the squad since taking over in May. He has two play-ers aged 28 and the remainder are between the ages of 17 and 21. But a squad is not just for now, it is for the future, he says.
'I am glad we have got young lads, because we can build around them.
'The team for Saturday is picked in my head and they won't let the supporters or the club down.
'They are fit, have ability and pace and must now rise above the physical challenge they are going to face in this league.
'I am expecting the game with Oldham to be physical. They were second from bottom last year but always put themselves about a bit, and it is the physical aspect that concerns me in the short term. They have to stand up for themselves and be counted. They will have to learn quickly.
'Dave Chambers and Mark Quinn have played at a higher level, but the North West Counties asks different questions than other competitions.'
Twite has been unable so far to call upon right-back Roy Sweeney, who has helped with the coaching and recruitment. Sweeney has a groin strain and Lee Sproats, making the step up from Lostock Gralam, will start the season.
United won 3-0 at Crewe in midweek and winger Chris Webber forced his way into contention and will also be in the squad.
But goalkeeper Matthew Tucker is unavailable because of a personal commitment and Twite awaits an assessment of how serious Quinn's injury is.
'Getting that message was a blow, but Martin McGrath can fill the role,' he said.
Warrick Brookes will play in goal, while Ian Carthy is also in contention for a mid-field berth.
The problems are only temporary and Twite knows they will be solved and replaced by other problems.
'That is the way it goes. I am here long term and so are the players.
'Winsford people want to see the club stabilised. We are doing that. If we get a good, start they will have the results we all want as well and will then support the club.'
Saturday's kick-off is 3pm. United are at Eccleshall on Wednesday.
* Blues' new reserve side open their Mid Cheshire League programme under Ray Fitzsimmons at Sidac Sports on Saturday.