Forrester Research is forecasting that online marketing spending will increase 17% over the coming 5 years. With more money from marketing budgets to be allocated to Internet marketing, we’re likely to see the demand for SEO increase notably.
The shift of budgets into online marketing comes as very little surprise. The internet has, after all, completely revolutionised the way we do business. The British, for example, are officially Europe’s biggest internet spenders, having spent a combined £38 billion online in 2009. And when you consider that more than 70% of online purchases originate from a search engine search, it is perhaps little wonder that SEO is such a rapidly growing area of internet marketing.
SEO, or Search Engine Optimisation is the process of making a website visible in Google and the other search engines for the keywords relating to its products, services or content. But there’s far more to it than that, as Kevin Jones, Search Director for Manchester based Digital Media Agency, Tecmark, details.
“Of course SEO is about search engine rankings,” he advises, “But the fundamental aim of any marketing campaign is to generate more sales, enquiries or leads. This applies whether it’s SEO and online marketing or traditional offline marketing. As such, it’s of little use being at number 1 in Google for any keyword if nobody searches that keyword or if, for some reason, the traffic it generates isn’t converting into sales or enquiries.”
Tecmark is a Manchester based Digital Media Agency, servicing businesses across a number of sectors. Employing proven strategies, the agency has carried out numerous successful campaigns, delivering hugely increased rankings, leads and sales to its clients through SEO.
For further information on Tecmark’s SEO Services, contact:
Tecmark Systems Ltd,
0845 680 1146