It seems we are all encouraged to engage in social media these days.  Many of us have been using Facebook, Twitter and its predecessors for many years.  If you don’t yet have a Facebook account, it’s probably not long until you will.  So why this obsession with social media, and what’s the best way to use it?

I have no time

We are all under enormous social and professional pressure these days, time is very precious indeed and at a very basic level, it’s getting harder to keep track of what’s happening with our nearest and dearest.  Social media provides us with the ability to check in, and update as and when we need to, with everyone we know, when we want to.

Keeping track of family and friends

Social media sites allow us to create a virtual estate, a communications channel to publish our movements, our views, opinions, photographs, events as well as engage with our friends and family in a constant dialogue that we can shape around our day to day life – fitting in social time in to any spare minute, in the bus, in a cab or in the supermarket.  Your day gets a whole lot more productive.

Never miss a birthday

If you are constantly berating yourself for missing key events such as your nieces birthday or your parents wedding anniversary, fear no more, Facebook is here!  Many social media tools can remind you of important dates and events, so you need never write a ‘happy belated birthday’ message again.

Skills and professional development

Sometimes overlooked is the education role social media sites such as Twitter can play. There are numerous topics and themes that can help with research and skills development, particularly in relation to technology and media.


With a lack of time many of us need to use social media on the move.  All social media tools offer mobile apps for smart phones, so you need never miss an update again. There are a wide variety of Smartphones available today. The iPhone is arguably the most popular and user friendly.  Using Smartphones is becoming very cost effective and you’ll find some great iPhone deals around.

Check these deals out

Free iPhone 4, 24-month contract, 300 minutes, unlimited text, 500MB data, just £31.00 per month!

Free iPhone 4S, 24-month contract, unlimited minutes and texts, 1GB data, just £36 per month!