AN underground jewellery label has been forced into the limelight by a growing number of passionate followers.

ChloBo began as a cult-collection of casually beautiful jewellery designed by 26-year-old Chloe Moss, but now the label has taken to the main stage with the launch of its own website.

Sold from a small number of intimate fashion boutiques in Cheshire and Liverpool, including the famous Cricket boutique, the jewellery label has gained a devoted crowd of admirers.

Chloe said: “I started ChloBo after a life changing three-month stay on the island of Bali.

“I discovered the island’s beautiful silver and wonderful craftsmen, which inspired me to design my own pieces. I never thought my jewellery would go on to have its own website. It’s absolutely amazing.”

Visitors to the new website can explore ChloBo’s three collections that take devotees from flip-flops on the beach to killer heels at the ball, which very much mirrors Chloe’s hectic life. In between working trips to Asia and the parties, Chloe plans to expand her new website into an e-commerce business and allow visitors to order her jewellery online.

For details, visit