MARKS & Spencer is urging customers to support its annual Shelter appeal to raise funds for families in Ellesmere Port.
The chain’s Coliseum store is one of many across the region to launch a range of limited edition Christmas food products.
The company is vowing to make a donation to the housing and homelessness charity each time one of the specially labelled products is sold.
The money raised will help Shelter make a real difference to the lives of some of the 45 homeless families in Ellesmere Port who it says are trapped in temporary accommodation.
Over the last three years M&S has raised more than £1m for the charity, which has helped 10,000 families.
Claire Heggie, marketing manager at M&S, said: “This is the third year that we have worked with Shelter in the run-up to Christmas and we have always been delighted with the support that our customers have shown.
“Our aim is to make helping Shelter as simple as possible for customers and this year we have a bigger and better selection of specially labelled limited edition festive products than ever before.
“This means that customers in Cheshire can look forward to festive M&S lunch treats knowing that they are helping make a real difference to the lives of almost 5,000 families.”
Anne Simmonite of Shelter in the North West said: “The money already raised by M&S customers has made a massive difference to families experiencing housing problems.
“This money has enabled Shelter to provide vital services for families who are facing homelessness, living in overcrowded conditions or just need help finding a decent home.
“But there is still a lot more work to be done. By simply buying a specially labelled Shelter product from the M&S Christmas range during your lunch hour you can help families facing an uncertain Christmas.”
The Christmas range, which is available now, includes a Turkey & Bacon Feast sandwich and Posh Seafood Cocktail sandwich as well as tasty treats such as White Chocolate & Cranberry Cookies and Raspberry Sherry Trifles.