AN AWARD-WINNING chef will be spearheading a drive to transform a town into a gastronomic paradise.
The annual Llangollen Food Festival has grown into a major event on the culinary calendar of Wales.
It's being held again in the International Eisteddfod's pavilion but this year's event is taking over the town too.
Helping to mastermind the expansion is one of Wales' best known chefs, Dai Davies, who's better known simply as Dai Chef.
Dai has been involved with the festival since it started eight years ago and he's once again working alongside the festival organisers, the Cadwyn Clwyd Rural Development Agency.
A former captain of the Welsh culinary team, Dai has cooked for royalty and a whole host of celebrities, including opera icon Luciano Pavarotti, over the years.
He is now running the restaurant at the town's Royal Hotel which has undergone a massive £1 million restoration project.
This year's Llangollen Food Festival takes place on Saturday and Sunday, October 14 and 15, and there will be a mouth-watering array of exhibitors and cookery demonstrations in the pavilion as usual.
But Dai will be holding his culinary court at the Royal where he will be staging his own cookery demonstrations as part of the drive to include the town in the festival.
Dai said: 'The food festival is something that is very close to my heart. We started off in a small way with a small audience and it's grown every year.
'This year we have decided to embrace the town.
'We're about promoting the town and keeping the High Street alive and letting people understand what exactly they can find there.
'The International Eisteddfod has put the town on the map for years and we are aiming to do the same.'
Festival organiser, Cadwyn Clwyd's Catrin Jones, said: 'We were one of the first food festivals in Wales when we started eight years ago.
'Our mission from the outset was to give a helping hand to the cluster of indigenous food companies and to boost the local economy.'