Staff at a pharmacy are highlighting the importance of treating vulnerable people with dignity in time for Dignity Action Day on Saturday, February 1.

The action day, created by the National Dignity Council, is an annual event that promotes the role of health service professionals and social care workers in upholding peoples’ right to dignity in care.

Richard Stanhope, manager at Hope Farm Pharmacy on Hope Farm Road, Great Sutton, said: “This day is really about reasserting the fact that vulnerable adults, including the elderly, and children in care all deserve to be treated as individuals and given choice, control and a sense of purpose.

“In my day-to-day role I work with vulnerable people, or those with loved ones they care for, so I’ve seen first-hand how important and beneficial it is for individuals to retain that sense of self-worth.

“It’s a huge part of our role at the pharmacy and something we all take a great deal of pride in.”

People can find out more about Hope Farm Pharmacy’s services by logging on to www.communitypharmacies.co.uk/hope-farm , following them on Twitter @HopeFarmPharm, finding them on Facebook or by calling in and speaking to them at the Hope Farm surgery.