A RETAIL expert from Hong Kong has been drafted in to teach staff at Cheshire Oaks outlet village how to deal with Chinese customers.
With an increasing number of visitors coming from the Far East, Cheshire Oaks centre manager Colin Wilding is keen to cash in on foreign visitors to nearby Chester who choose to splash the cash at the outlet village.
The emerging rich of China have visited Cheshire Oaks in their droves and now staff are learning the different expectations of Far eastern shoppers at the centre’s retail academy.
Mr Wilding, the centre’s manager, said there had been a rise in tourists making a trip to Cheshire Oaks.
He said: “We are seeing a massive increase in overseas tourism, particularly from China. In the first quarter our overseas transactions were up 51 per cent.
“They like the history and culture...There are certain British brands that they cannot get there.”
Overseas tourists accounted for 15 per cent of spending and helped produce an eight per cent year-on-year sales rise across its 150 units.
Burberry and Pringle are popular with tourists but British service did not always hit the mark.
Mr Wilding added: “We have a retail academy on site and we have recruited a lady from Hong Kong to train staff in how to deal with Chinese customers. They like to be fussed over whereas British people generally like to be left alone.”