A NEW campaign aimed at “dirty pigs” who drop litter has been launched by Vale Royal Borough Council.
The Dirty Pig initiative will target litterers aged 18 to 30 who drop kebab and chip wrappers after a drunken night out, or after nipping to a fast food restaurant for lunch.
Council bosses also hope the campaign will raise awareness that, as of January 1, people who drop litter will be fined £75.
The campaign aims to reduce fast food related litter by 15% in Winsford, Castle, Kingsmead and Northwich town centre.
Lead councillor for environmental management, Cllr Lynn Riley, said: “We are collecting more and more litter in places popular for a late night takeaway, and the majority of it is caused by young adults.
“Picking it up is a major use of the council’s resources, with teams of street cleansers out at dawn to deal with rubbish dropped during the night.”
Posters showing offenders afflicted with pig snouts and Miss Piggy-style tails because of their filthy habits will be displayed in the windows of participating fast food outlets and on bins in the borough in support of the campaign.