RADICAL changes to bus routes will be environmentally friendly and ease congestion, says Chester City Transport manager Stuart Hyslop.
The company hopes that putting buses on main roads more frequently will dissuade people from taking their cars to Chester city centre.
But that means slashing and rerouting some buses, causing controversy among bus-users who have launched campaigns to save vital services.
'You get 50 people on a bus. That's a big queue if all those people would normally go to town in their car,' said Mr Hyslop.
That means less congestion, less pollution as well as an increase in the profitability of the company.
'The plans were always going to be controversial.
'There are a lot of changes for the better but we have had to propose to cut some socially desirable but non-commercial services.
'A lot of people are happy with what we are doing, but you never hear from them. You only hear from people who have got a complaint, that is just the way it goes.'
Chester City Transport announced its plans for a major overhaul in services across the city in a bid to increase turnover last month.
The proposals were drawn up by consultant company Transport Advisory Services (TAS), of Chester.
During the last six weeks, Mr Hyslop has taken the plans to area committee meetings across the district for consultation.
Later this month, Chester City Transport's final draft will be taken to a Chester City Council cabinet meeting where it will be considered.
He said: 'The council is the main shareholder in the company. It is up to them what they want to do with the extra profit.
'They might want to take a dividend, they could decide to invest in new buses or keep some of the routes which are important to the community.' 'Nothing is set in stone yet, we are consulting with people who use our services.'
Mr Hyslop pointed out that elderly and disabled people can use the Dial-A-Ride service or the Women's Safe Transport Service, which is also run by Chester City Transport.
He said the company runs 82 buses and all but 12 are new lowered vehicles with easy access for disabled people.
He continued: 'The company is profitable. Last year it made £14,000, which is not a huge amount, but it is going in the right direction.
'TAS have worked with bus companies around the country and always with good results. In Cambridge, passengers increased by 45% and in Nottingham 11%.'