ONE of the giants of the body-building world visits Crewe on Saturday to mark the opening of a new fitness specialist shop.
Mr Universe, Gary Lister will be at Fitness World in Victoria Street to sign autographs and offer advice on all aspects of body-building from diet and health to gym-work and toning.
The Doncaster-born icon has been invited by shop owners Ciaron Jordan and Steve Carver, who themselves have more than 25 years' experience on the body-building circuit between them and have competed alongside Gary at regional and national level.
The pair, who opened their shop in the basement beneath Tanning World last month, are hoping the arrival of Mr Universe in Crewe will have a big impact on the profile of the sport in the town.
Ciaron said: 'We came up with the idea of opening the shop because we ourselves were finding it very difficult to get good advice and good quality products at the right price in this area.
'So we decided if we put our knowledge together we could help others interested in keeping fit and staying healthy, whether they are a novice or an experienced athlete.
'The shop is open seven days a week and we also offer a 24-hour advice helpline.'
Ciaron and Steve share three British Champion-ships, a Mr England title and several regional awards.
They are looking forward to seeing the next generation of professional body builders emerging in South Cheshire but are keen to emphasise that their shop aims to serve the entire community with a full range of dietary supplements, boxing and workout gear, gym wear and cardio equipment.