A Helsby bed retailer held their annual staff sleepover earlier this month.
For one night each year, staff of Land of Beds are invited to slumber in the showroom so they can have first-hand experience of the products they sell.
Employees had the opportunity to talk shop in comfortable surroundings and the football fans amongst them even tried out the TV beds, which have a 40 inch plasma screen built into the frame, to keep up with the World Cup.
Owner Mike Murray said: “After proving so successful with staff last year, we have decided to run it again.
“It makes perfect sense, if you work in a car garage, the staff are encouraged to road test the vehicles.
“It’s the same in restaurants, all chefs try their own dishes before serving them to customers and we’re just doing the same.
“Even though it seems like a bit of fun, it’s actually a good training exercise as staff are more knowledgeable about the different type of beds and mattresses available.”
The sleepover is held in the shop’s Deeper Sleeper Studio, which was created to help customers make informed decisions about what bed or matress to purchase.
