A new car parking system will be introduced at Tesco’s Chester superstore to help ease congestion for customers.
The new system will replace the current charge that is in place, which has an upper limit of £25, and will mean the removal of the barriers at the entrance and exit, creating a simpler and quicker access to the store.
By meeting a minimum spending requirement of £10 in the Frodsham Square store, customers will be eligible for three hours of free parking on site, in a move that’s designed to protect those growing increasingly frustrated by the misuse of spaces by motorists who aren’t using the store.
The maximum stay is also designed to allow customers time to visit other services before leaving and should be in place by Wednesday, October 5.
There will not be any additional charge for using the car park, only the requirement that customers using the store for more than 30 minutes pay at least £10 on their shopping.
Tesco’s Chester Superstore, which has long suffered from misuse of its car park because of its location, is one of a list of nine Tesco stores around the country receiving the new technology in order to support customers by freeing up parking spaces.
Park-Shop-Reg, as the technology is known, will continue to use Automatic Number Plate Recognition (ANPR) technology to monitor car park usage while also generating unique parking codes on customers’ shopping receipts, to be scanned at the parking machines before they exit the car park.
Introducing this technology in Chester will see the removal of the requirement for customers to pay at the parking terminals currently in place.
Customers who park for 30 minutes or less will still be able to use the car park for free, without the requirement of spending a minimum amount in store.
Tesco’s Chester Frodsham Square superstore manager, Daniel Hyde, said: “We’ve received lots of feedback from customers in-store saying they’re growing frustrated by the lack of available parking spaces, because the car park is being misused by other motorists, and irritated by the barriers to the multi-storey. I’m keen to make sure our customers’ shopping trip is as smooth as possible.
“The new system will be really easy to use, generating a unique code for customers on their shopping receipts. As long as they meet the minimum spend of £10 in store, customers will be able to park for up to three hours. The minimum spend also does not apply to customers who park for less than 30 minutes.”
If anyone were to mis-use the parking system, they will receive a parking charge notice via letter. This is £70 but if paid within 14 days it is £40. This will be communicated on the enforcement signage that will be in and around the car park.