An international Danish discounter is bringing Scandinavian value to shoppers in the Port Arcades.

Netto opens bright and early at 8am on Thursday in two units opposite Asda, said to have been vacant for two years.

Morten Moberg Nielsen, managing director at Netto UK, said: “We are excited to be opening a new store in Ellesmere Port and to be part of the local community.

“We look forward to welcoming new customers from the area and to bring a taste of Scandinavian to the town. At Netto, we think that everyone should be able to buy nice things, in a nice shop, at a nice price.”

At the opening, customers can enjoy free samples from the in-store bakery, live music from the Netto band, balloon modelling for the kids and a chance to meet Netto’s giant LEGO Scottie, the biggest such dog in the world

Mayor Lynn Clare and mayoress Jenny Bateman will be popping along at 9am to do the honours and tour the aisles.

Fresh designs

The 12,000 sq ft store in the Port Arcade is the seventh store to be launched in the UK as part of a trial in the joint venture between Sainsbury’s and Dansk Supermarked, Netto’s parent company.

The supermarket is described as representing a complete departure from the style that left the UK market in 2010 with a fresh design based on the latest Netto stores in Denmark.

The range of over 2,000 products has been created especially for UK customers to give a new kind of offer to the discount sector.

Fresh bakery products at Netto

In addition there will be 60 spot deals on a ‘when they’re gone, they’re gone’ basis each week on food and non-food items.

The new Ellesmere Port store has an in-house bakery offering fresh Danish breads and traditional Danish pastries including the Copenhagener (39p), a delicious almond and poppy seed pastry which is to the Danes what the croissant is to the French.

Every day fresh meat and produce will be delivered to the store with all British fresh meat and seasonal British fruit and vegetables sourced at the highest quality for a great price.

Netto has own-label brands that have been especially created for the UK market called ‘Premieur’ (high-end) and ‘Easy’ (everyday items) as well as established brands from Netto’s existing mix such as ‘Asian Kitchen’ and ‘Mex & Co’.

The store will also offer around 100 of the most popular brands that people expect to buy in their weekly shop and stylish non-food products sourced from Denmark and around the world.

History of Netto

Founded in Denmark in 1981 and now one of Europe’s largest retailers, Netto claims to have grown to become Denmark’s favourite supermarket.

The stores have expanded into Sweden, Poland, Germany and the UK, employing 32,000 people in Denmark and over 10,000 in other countries. The move sees 20 new jobs in the town itself.

The company ceased trading in the UK in 2010 having first hit Britain’s shores in 1990.

Last year, it teamed up with Sainsburys in a new foray into the country’s competitive supermarket world and by the end of 2015 hopes to have opened 15 Netto stores in the north of England.

This Saturday, October 3, between 11am and 3pm Scottie will be outside the new store, Netto’s brass band will be playing and there will be free pastries on offer to give people a taste of what’s to come from the instore bakery when the store opens.

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