A businessman has opened a greetings card shop in Chester’s Forum Shopping Centre in memory his mum who ran the successful market cake-making business with her friend.

Andy Chaloner has launched Paulene and Margaret, selling quality greetings cards, balloons and party goods as a unique reminder of his late mother Margaret Chaloner, who passed away in 2004.

Speaking from his home in Wrexham, Andy said: “Yes it’s a reminder of a dearly loved mum and a way of saying thank you to the lady who taught me everything I know about business today.

“As a schoolboy I was often able to help mum and Paulene with their market stall, doing odd jobs and even working on the till on a number of occasions.

“Mum and Paulene instilled in me the importance of keeping the customers happy by giving good service and value for money and that advice has served me well over many years in business.

“There is no doubt in my mind that a smile and a friendly approach are key to building a relationship of trust with the customers and I have my mum to thank for that approach.

“So when I started considering what to call my new business it dawned on me that mum would be delighted if I called it Paulene and Margaret.”

Andy added: “It’s just wonderful to see mum’s name over the front door when I come into work. It always brings a smile to my face. In fact it also makes me feel very confident about the future of this new business.”

Forum centre manager Lawrence Allen said: “We are pleased to welcome Paulene and Margaret to the Forum Shopping Centre and wish them every success.”