Olympic champion Denise Lewis knows all about hurdles - particularly now she's a mother-of-three.
Like many other mums, she struggles to find the time to exercise due to the demands of looking after her young children.
But the woman who jumped real hurdles to win heptathlon gold at the 2000 Sydney Olympics manages to find the time because she simply loves sport.
Now she's encouraging other women to join her by backing the new Sport England scheme, Active Women.
It's estimated that seven out of every eight English women don't play sport regularly, and it's thought this is often because they simply can't find affordable childcare, the time, are being worried about the way they look, feel too tired or find it too expensive.
Now Active Women is hoping to lower those hurdles by distributing £10m of National Lottery funding to organisations including local councils, charities and community groups which come up with clever schemes to get women who care for children under 16, or are from disadvantaged communities, involved in sport.
"After I retired, I really didn't think it would be this difficult to find time to exercise, but it's so challenging," admits Lewis, 37.
"I didn't really appreciate that before - I just thought people were making excuses.
She says women need inspiration to get involved in sport, and it's hoped that Active Women schemes will inspire them.
However, what the initiative is not specifically aiming to do is produce athletes of Lewis's calibre - although it would, of course, be a bonus if it did.
"It's not about trying to find the next Olympic champion," she insists.
"It's about real women, who possibly haven't participated in sport for many years, actually finding a bit of 'me-time', and prioritising their needs and desires.
Despite her children still being young - aged seven, three and one - Lewis still manages to exercise regularly - and when asked how she gets time away from the kids, she jokes: "I run very fast."
"I have to plan it into my week. I steal time, but the kids are constantly on my mind, and the only time I can really exercise and be happy is when I know I have good childcare cover while I have my sneaky hour," she says.
"The problem for most women, especially if you're a mother, is the guilt - feeling that you're indulging yourself instead of buying the groceries or doing the ironing or other mundane jobs.
"But if you can change your perception of what you're about, and realise you're just as important as everything else in your life, you can invest time in getting fit and active.
"Then you're on to a winner."
She stresses that exhausted women will get an energy boost from playing sport and getting active, as well as meeting other similar women.
They may meet women like Lewis's mum Joan, who had done no exercise at all until she reached 50. But as she was feeling more tired, she joined a gym to get fitter.
"She's three or four years down the line now, and she's never felt better," says Lewis proudly.
Joan certainly had an exceptional role model in her daughter, who admits: "What I get out of exercising is a release of tension. I'm at my best when I'm exercising because I just feel so good.
"And it's not just because I've had a life in sport. It's because after feeding the kids and doing everything I have to do as a mother and wife, I want time for myself and I choose sport."
That's exactly what Sport England wants thousands of other women to do, and its chief executive, Jennie Price, stresses that taking up sport, and finding an activity you really enjoy, is something that everyone should have the opportunity to do.
She adds: "We know that women can face particular barriers to taking part in sport, and it's important we invest resources into understanding how best to overturn those."
Sue Tibballs, chief executive of the Women's Sport and Fitness Foundation (WSFF), which is supporting Active Women, says that in the past "sport has been delivered in a one-size fits all model".
"That one-size was pretty much designed to suit fairly affluent, healthy men," she says.
"Women may want to do sport differently than men, and if schemes can be tailored to suit them, we might have much more success in attracting women to sport."
Take judo, for example. A national programme has been developed to encourage more women into the sport by including extra self-defence aspects, and women-only sessions.
"We're looking for projects that think about attracting women to sport in a creative way," says Sue.
One scheme that has already got hundreds of women active is the Back to Netball project, which is flagged up by Active Women as a success story for women's sport.
It started as a pilot scheme in the Wirral and is now being rolled out nationally.
One of the women who took part in the pilot was Cathy McGarry, a 40-year-old mother-of-two who says sport has changed her life.
She did no exercise at all until she got involved with Back to Netball, which aims to provide "a gentle introduction" to netball for women of all ages, sizes and abilities.
McGarry and a few friends went to one of the informal sessions to try it out, and she says: "We were so used to running round after the kids, but we needed an outlet too, and after our first netball session we've never looked back."
She says they were initially so bad at the sport that the coach "held her head in her hands".
But two years later, the women have formed a team which plays competitively, and strong friendships have been forged.
"We have one common goal - fun," she explains.
"We laugh, train, socialise and have found a whole new meaning to the word sport. We love it.
"We can keep fit and get back in shape after our childbearing years and we don't have to run on the treadmill for miles wondering whether our bums look big in Lycra."
While not worrying about the size of their bottoms is obviously a huge bonus, other plus points of a sporting life for McGarry and friends include having more energy, eating better and being happier.
"Our daily lives have changed - and our children now have real role models to look up to."