When Peaches Geldof stepped out wearing bright purple lipstick the critics swiftly pounced, branding her a slave to fashion.
True, she's sporting a niche catwalk look, but the 20-year-old is of-the-moment in another way. She's following the 'Lipstick Effect' trend.
Women everywhere are brightening up their beauty repertoires to defy the credit crunch gloom. The Lipstick Effect is the idea that, during a recession, women substitute pricey splurges like designer handbags with feel-good inexpensive buys that instantly update their look.
Peaches might think she's ahead of the game, but it's not a new trend. The term was first coined during the Great Depression in the early 30s when cosmetic sales also went through the roof.
Sex And The City stylist Patricia Field couldn't have put it better when she said: "When things are tight, people feel they need some glamour to take their mind off real life."
Unlike splashing out on a Hermes handbag or Gucci dress, low-cost cosmetics can give you a cheap and cheerful transformation - as well as change from a £10 note.
Turn to beauty to lift that credit crunch black cloud - no guilt trips or in-the-red bank statements necessary.
There's just one decision to make when you're embracing a makeover colour fix - eyes or lips?
Your look can be dramatically transformed with one wonder product but it has to be either a bright slick of lipstick or dramatic sweep of eye colour.
"By adding a splash of colour on either your eyes or lips, you can quickly transform a tired looking face into a fresh new look," says Barry M make-up artist Danielle Novak.
"If you're focusing on eyes, opt for brighter tones instead of darker mattes ones and choose just one colour, sweeping it all over the lower lid. For a more subtle look switch to a bold eyeliner in an on-trend shade like sky blue or metallic purple."
Changing your lip colour can revamp your look in a flash and it doesn't have to be a wacky catwalk colour.
"When wearing neutral tones to the eyes, glamorise your pout with a bold shade like fuchsia or pillarbox red so that your make-up is instantly transformed from a natural Gwyneth Paltrow to sex siren Dita Von Teese," Danielle says.
Try: Barry M lipstick in Shocking Pink, £4.25 (www.barrym.com); Revlon Super Lustrous lipstick in Cherries in the Snow, £7.13 (0800 085 2716); 2True Eyeshadow in Purple, £1.91 (Superdrug); Technic Eye Shimmer Powder in Lime Fizz, £1.49 (www.lovethymakeup.com); MEMEME Eyeliner in Blue, £4.89 (Superdrug).
You don't have to experiment with radical colour to feel like you've made a difference.
When it comes to boosting your skin, techniques require a little more subtlety. Coloured glitter might pass at Christmas fancy dress parties but during the summer months it's all about giving your body a radiant healthy glow.
The Body Shop's international make-up artist Chase Aston suggests using a shimmer lotion or The Body Shop's Glow Enhancers to revive a dull and tired complexion, or add a sheer highlight to the decolletage.
"Apply all over onto a bare complexion for radiance. You can even mix with your regular moisturiser to add an everyday hint of radiant tint."
Give hands and feet a colour makeover with a summer bright shade like tropical pink, yellow or coral to top off your new glow.
Try: Piz Buin Self Tanning Shimmering Tinted Lotion, £7.83 (Boots); The Body Shop Glow Enhancer, £10.75; e.l.f bronzing powder, £1.50 (www.eyeslipsface.co.uk); Boots 17 Fast Finish Nail Polish in Go Go yellow, £2.69; POP Beauty Nail Glam in Hot Pink, £6 (www.popbeauty.co.uk).
Peaches Geldof isn't the first celebrity to play around with purple. Singer Lady Gaga first put the colour on the beauty map in February by brightening her platinum locks with playful flashes of lilac hair extensions - an instant way to brighten your locks without getting your hands dirty.
"You can achieve a punky look without dyeing your own hair and they can be taken in and out effortlessly for a night out," says Greig Hodnett, Verlocke technician at Richmond Hair Co.
"Blondes looks amazing with violet like Lady Gaga, brunettes with pink or red, and black hair with flashes of electric blue.
"If you don't want to go too dramatic with a bright colour the same look can be achieved with subtle highlights using around 10 strands through the side and back of your hair."
For an instant tresses brightener, minus any colour change, try using a shine spray for that post-blow dry look gloss.
Try: Verlocke Crazy Colours Extension Highlights, from £7.95 (applied professionally, around £40) (0141 889 7960/www.verlocke.co.uk); Superdrug Colour Effects in Mahogany, 97p; Schwarzkopf Supersoft Shine Spray, £1.99 (Superdrug/Morrisons); Angelfish Star Angel Superstar Shine Spray, £1.93 (Boots).