Jewellery retailer Mococo has relocated its Chester store from St Michael’s Row to Foregate Street.

The larger store, in the old National Provincial bank building, increases floor space from 400 sq ft to 1100 sq ft allowing the retailer to stock new brands for the first time, including Michael Kors jewellery, British nature-inspired designer Alex Monroe alongside Spanish fashion favourite Uno de 50 jewellery.

The new brands are in addition to Mococo’s popular designer ranges including Pandora, Thomas Sabo, ChloBo and Clogau.

The team at the new Mococo store on Foregate Street

Managing director of Mococo Lee Hooson, said: “Chester is a destination shopping city and Mococo has always aimed to deliver a luxury shopping experience for our valued customers. Mococo has been built on a culture of impeccable service and client care which has resulted in unprecedented growth and an upsurge in popularity across the company.

“[We are] pleased to be able to continue to invest into Chester as a city with our new high street store which provides much more browsing space and additional jewellery collections. It’s a very exciting time for us, as a family run business, and we would like to extend our gratitude to our loyal customers as we move into our new store.”

Mococo was recently been named as a finalist in two categories of the 2015 UK Jewellery Awards for Best Branded Retailer and Best Store Environment. The stores feature swirling regal purple carpets, warm striped feature wall displays, contemporary lighting and a champagne and coffee bar.

The new Mococo store has opened on Foregate Street, in the old National Provincial bank building

The new Chester store also boasts large video wall window displays, and services include luxury fragranced gift wrap, Mococo chocolates and an inter-store courier service.

Founder and managing director Maureen Hooson said: “Chief executive of CH1ChesterBID Rita Waters said: “Mococo’s investment into Chester really adds to the offering of leading international brands available to visitors of the city. The creation of jobs at Mococo’s new store is great news for Chester and we warmly welcome the home-grown retailer to Chester’s famous high street.”