It’s all glamour for the Lord Mayor of Chester who opened Chester’s second Poundworld store alongside characters from Disney’s Frozen animation.
Cllr Bob Rudd officially opened the bargain basement retailer in Foregate Street where shoppers queued up ahead of the doors being unlocked last Thursday morning.
Cllr Rudd posed for pictures with Queen Elsa and Olaf the snowman from Disney’s Frozen.
Poundworld, which opened its first store at The Forum earlier this year, said customers were eager “to get their hands on” sought-after Disney Frozen merchandise as well as branded groceries, cleaning products and Hallowe’en items.
Jason Chapman, area manager from Chester, said: “We’re delighted with the response our new store has received on its first day of trading and we’re expecting a busy opening weekend with a further 10,000 bargain shoppers visiting the store in the next two days.”
Poundworld was recently the subject of BBC1 documentary Pound Shop Wars. The Yorkshire-based company started on a Wakefield market stall in 1997 and now has more than 250 stores. It claims more than 5,000 products are priced at just £1.
USC shut its doors in September, with parent company Sports Direct declining to give the reasons.
Staff said the company had not been able to come to an agreement with the landlord over the rent. They claimed the company was actively seeking another unit in Chester.