The world famous Clothes Show is moving to Liverpool and bringing a three-day festival to take over the city centre.
Next July “The British Style Collective presented by The Clothes Show” will see Liverpool host dozens of catwalk shows as well as “a jam packed programme of vibrant nightlife, entertainment and music”.
The move is a huge coup for Liverpool as the Clothes Show live event – the biggest of its kind in Europe – has been based at Birmingham’s NEC since it was founded 27 years ago.
Liverpool’s sense of style and vibrant cultural scene encouraged organisers Haymarket to move the event here and expand it into a city-wide festival that will attract thousands of visitors.
The heart of the show will be the Arena and Convention Centre on the waterfront – but events will also be held at other famous city centre buildings including Liverpool Cathedral, St George’s Hall and Camp & Furnace.
Organisers say it will “celebrate fashion, arts and culture on a scale not seen anywhere else in Europe.”
And it will include fashion shows, food and drink pop-ups, beauty demonstrations and celebrity “meet and greets”.
The Clothes Show live event was a spin-off of the smash hit BBC series The Clothes Show, which started on the BBC 30 years ago.
Famous faces including Cat Deeley, Holly Willoughby and Vernon Kay were all discovered at the show, which has attracted big name presenters from Gok Wan and Dermot O’Leary to Fearne Cotton and Louise Redknapp. The event has also hosted breakout concerts from stars including the Spice Girls and Amy Winehouse.
Director of exhibitions at Haymarket Maryam Hamizadeh said: “We are thrilled to be working with Liverpool council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic.
“As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective.
“The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street. We aim to reach new audiences, form new partnerships and provide original content.
“We will maintain The Clothes Show brand heritage and authority as the market leading consumer fashion and beauty exhibition, but refreshed to represent a new era and visitor experience within such a rich cultural city.”
The event welcomes 100,000 visitors to the NEC every December. The final Birmingham event will start on December 2. Organiser Haymarket was originally founded by Michael Heseltine, former Minister for Merseyside and long-time friend of the city.
Mayor of Liverpool Joe Anderson said: “The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city and its credibility when it comes to staging major events that Haymarket has chosen to make Liverpool the home to one of their flagship brands.
“We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit.”
The event’s website is now live at www.clothesshow.com/britishstylecollective