Indie favourites Scouting for Girls, the Lightning Seeds and Toploader are to headline the first Snowdonia Outdoor Festival in Bala.
Tickets for the three-day fiesta of outdoor sports and live music went on sale this week - with up to 10,000 expected to flock to the spectacular lakeside setting at Llyn Tegid, Bala, from Friday, August 11, to Sunday, August 13.
SFG are best known for the UK number one She’s So Lovely and Toploader had a massive worldwide hit with Dancing In The Moonlight while the Lightning Seeds are most widely known for the football anthem Three Lions.
Event director Nicola Meadley said: “We’re really excited about the music we’ve pulled together for this first Snowdonia Outdoor Festival and we think it will go down well with our audience.
“The setting with the stage framed by the waters of Llyn Tegid and the hills behind will be awesome and there should be a fantastic atmosphere there with music going on from the afternoon well into the night.
“We selected acts which we believe will appeal to our festival-goers and we’ll be looking to add more names to the roster, including local artists and bands, as time goes on.”
More acts are expected to be announced very soon.
Ken Skates , Welsh Government Minister for the Economy and Infrastructure, said: “This is very exciting announcement and it is one that is a perfect fit for North Wales, the European capital of adventure sports.
“Bala is the ideal venue with its magical landscape, vibrant and welcoming Welsh culture and superb natural facilities of countryside, mountain, rivers and lake.
“The event combines the adrenaline buzz of outdoor activities and sports with an impressive music lineup and added to that is Brand Events’ track record of staging festivals that are successful and have staying power.”
Heledd Roberts , of Bala Business Association , has also welcomed the strong music line-up and the opportunities for local business brought by the festival.
She said: “The bands that have been announced are amazing and will appeal to a wide range of people and age groups locally and further afield and attract lots of visitors to the area.
“This is very positive news and so is the fact that they are making use of local activity providers and businesses and that includes caterers as well.
“Locally there have been lots of people asking about it and when they see the calibre of bands that will be here they’ll be delighted.”
Outdoor activities have been designed with families in mind and will include hiking, canoeing, stand-up paddle boarding, gorge walking, sailing, windsurfing, rafting, swimming, climbing, walking and mountain biking with climbing walls and airbags set up and bushcraft talks and other hands-on activities available.
The Festival has capacity for up to 3,500 campers staying on site, as well as around 1500 people attending each day and staying or living locally.
For more information and to buy tickets visit www.snowdonia-outdoorfestival.co.uk .