Holidays officially arrived in Chester when the world famous Coca Cola truck rolled into the city today (Thursday December 3).
The iconic vehicle will be parked on Eastgate Street until 8pm tonight.
We have been live blogging the event as Chester city centre is transformed into a winter wonderland, complete with festive lights, a choir and Christmas tunes.
Crowds began to form on Eastgate Street just before the event kicked off at noon, with dozens of excited adults and children keen to get a glimpse of the truck that signals the start of the festive season.
Coca Cola staff parked up the vehicle at around 10.45am and spent an hour or so setting up barriers, clearly anticipating big crowds.
Related : Coca Cola truck: All you need to know
Police were even on stand-by to provide a 'presence', they said. "Once the kids finish school there'll be a lot of people in Eastgate Street," one officer told the Chronicle.
The special Coca Cola choir, dressed as Santa, officially started things off with a gospel rendition of the soft drink's festive anthem 'Holidays are coming' as well as other seasonal favourites, as people scrambled to get a photo of themselves with the truck, and in the special 'selfie' frame.
Signs have been put up warning drivers of new temporary restrictions in Eastgate Street during the vehicle's visit.
The road is closed from 3pm to 10pm and Cheshire Police will be on patrol to enforce strict parking rules.
Any vehicle parking in St Werburgh Street and Eastgate Street between 10.30am to 10pm is to be towed away.
Full list of road closures
Roads closed from 10.30am until 10pm
Eastgate Street - from St Werburgh Street to Northgate Street
Roads closed between 3pm and 10pm:
Northgate Street - from Princess Street to Eastgate Street
St Werburgh Street - full length
Eastgate Street - full length
Foregate Street - from Eastgate Street to St Johns Street
St Johns Street - full length
Roads closed between 4.30pm and 10pm:
Bridge Street, - (6m north of Feather Lane to Watergate Street)
Watergate Street, - (Bridge St to Nicholas Street / St Martins Way)
Cheshire West and Chester Council’s decision to host the Coca Cola truck prompted outcry in early November when it emerged the annual Winter Watch parade would be moved to accommodate it.
The Winter Watch parade now takes place on Thursday 10 December and Thursday 17 December.
Rita Waters chief executive of CH1ChesterBID said:"We’re expecting large crowds into the city on 3 December, so there may be some disruption which is why we’re encouraging everyone to arrive early and really make a night of it in our beautiful city centre."
Children under the age of 12 will not be permitted to receive a a can of coke without parental permission.