ONLY in this country could we mess up celebrating a World Cup win.
England actually being good at something was a cause for national celebration, and an ideal opportunity to get fat youngsters off the sofa and playing and watching what is, after all, a minority sport.
It was a godsend both for rugby union and a government which loves to feign an interest in sport.
But unfortunately, both were far too greedy to realise.
The England squad was rightly paraded through the capital city so that rugby fans and glory-seekers could see their heroes.
Fans who couldn't make it to the parade watched the telly that evening after Britain's high and mighty had used the national team as a political football.
There was an unseemly scramble from the Government and monarchy to make sure they got their moment in the reflected glory. Prince William even skived off university for the day - although the Government called for any kids taking the day off school to be punished.
The team had to have separate receptions with the Queen AND Blair. It's not like two residents of the same city could hold a joint bash - think of the missed PR opportunities.
But it wasn't just for the convenience of shameless political point-scorers that the parade was on a Monday, apparently.
The clubs refused to release their stars for a weekend so soon after they'd been missing for the best part of two months.
Promoting your own sport takes a back seat when there's gate money to be had, after all.