SCOTTSDALE golf store in Sale welcomed one of Europe's hottest new talents to promote the stores re-vamp, that includes the installation of one of the world's most advanced golf simulators.
Nick Dougherty (left) took time out from his busy schedule to give tuition to lucky prize winners in the Achiever Simulator.
Lee Duff, Scottsdale managing director, said: "Amateur golfers now want the facility to be custom-fitted accurately. The simulator measures every single permutation of a golf shot including ball hang time, shaft deflection and distance from the pin.
"The changes at Scottsdale are vast. As well as the hi-tech equipment, the store is more open-plan, is better stocked, has a larger putting green and there is clear definition by brand."
With 2002 set to be an unprecedented year in terms of growth, Lee was delighted to have someone with the profile of Nick Dougherty to help with the launch.
Nick is a local lad who is one of the UK's brightest prospects. "He's a fantastic young player with a wise head beyond his tender years. It's great for Scottsdale to have him here, giving lessons to our customers," said Lee.
Among the lucky prize-winners were Jonathon Cooper, Dave Barker and Dave Forrest, who got the opportunity to receive one-to-one advice on various aspects of their game.
Nick spent the afternoon at the store, and gave an informative question-and-answer session as well as signing autographs.
"The day went fantastically well and it's been a dream come true for us to have Nick here," Lee said.
With research suggesting that as many as 70% of amateur golfers are playing with equipment that is unsuitable, maybe now is the time to get yourselves checked out. You never know, 2002 could be the year the handicap comes tumbling down.