EVERTON have agreed a three-year partnership with a US-based ticketing firm to allow fans to sell their season ticket seats to other supporters when they can’t attend games.
The groundbreaking deal with StubHub is the largest commercial deal, excluding shirt sponsorship and retail, in the club’s history.
It represents one of StubHub’s first forays into the Premier League and the UK, after the company have worked alongside more than 65 of the most prominent brands in music, media, ticketing and sport – including baseball’s Boston Red Sox.
Under the system there will be no restrictions on pricing set by the club or StubHub, creating the only official marketplace where Evertonians can purchase tickets directly from other Evertonians.
A dedicated StubHub pick-up point will be located at the Bullens Road Box Office at Goodison Park, where buyers can collect their tickets on the day of the match.
Dave Biggar, commercial director at Everton, said: “StubHub enters the UK market with a great track record working with major sports brands in the US. It was important for us to find a partner who takes the fan experience as seriously as we do. StubHub’s focus on service, plus the support provided online, over the phone and in person at the stadium, made it the natural choice for us.”