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THERE was pandemonium in the Far East last summer. Little could prepare the Liverpool players for the frenzied reception they received in China and Malaysia 12 months ago.
At times it bordered on the unbelievable as fans swarmed over-run hotels and function rooms just to be within the vicinity of their heroes.
Next month’s tour of North America, which incorporates matches in Toronto, Boston and Baltimore, ends an eight year exile from that part of the world.
Promotion for this pre-season warm-up reminds people how Liverpool exported ‘Beatlemania’ to the US nearly half a century ago, and now is the turn of the footballers.
Reds’ Managing Director Ian Ayre is not expecting such a manic welcome to greet Brendan Rodgers’ men but believes their presence is sure be felt.
There is, Ayre says, a significant Reds following Stateside and that Liverpool’s allocation for the game against Roma has already sold out, is testament to his belief.
Ayre says any notion that the sport is not growing in America, is wide of the mark.
"For a long time people have looked at the US market as not a traditional football market,” he said.
"But an article about viewing figures in the US this week made for interesting reading. The first of the Euro 2012 semi-finals had ratings as high as some of the baseball that night.
"Absolutely it is a growing market with a lot of interest to us and for that reason, amongst many others, is why we are excited about the tour.”
Having Liverpool in the US this summer, of course, comes as a source of pride for the club’s owners, the Fenway Sports Group.
Helping to mark the 100th anniversary of Fenway Park - home to the Boston Red Sox baseball team - is the jewel in their summer schedule.
"One of the particularly big challenges for our club comes because we have such a wide reaching brand and fan base,” continued Ayre.
“It is almost impossible to please everybody.
"But we tend to go to Asia every other year because there are so many markets and so many fans over there that are spread around.
"This year was always going to have more constraints because of the Euros and the Olympics.
“Because of that the squad may be much thinner and we are restricted in to how far we can travel.
"There is no particular plan to make trips to America more regularly because we have American owners.
"But this is a great opportunity for the Red Sox and Liverpool to come together at Fenway Park and is a great chance for a bit of knowledge transfer.
"Everyone is located in the same place for the best part of two weeks and so it is great for John, Tom and all the shareholders to get close to the team.”
It is also a chance for Liverpool to absorb the sporting culture Stateside and as Ayre explains, how clubs maximise their potential for sponsorship.
Although scouting the next star of US soccer would be an ideal, Ayre was keen to stress than no greater emphasis has been placed on finding such a player, even though the club is now owned by FSG.
"With respect to Major League Soccer, I don't think the Premier League would be looking to take anything from their model but we can be looking to take something from American Sports in general,” said Ayre.
“American sports have the ability to generate huge levels of sponsorship.
"Such teams tend to carry more sponsors than a football club traditionally would so you need to strike the right balance.
"I don't envisage a football shirt looking like a Formula One shirt, but you have to strike the right balance for your particular club. We are a club with great tradition so need to make sure we carry on with that.”
He went on: "Europe is obviously where football has a much stronger base. Also South America and Africa are the other two strongest areas but we also have tentacles out in Asia and the US markets.
"There are some great examples of that quality in our league and in other leagues. We are not just looking at North America because we have American owners.
"First and foremost they have to be good enough to play for this club. But if they are and can bring in another dimension to the club in terms of helping to build brands in those areas, then that would be great. But it always comes secondary to their playing ability.”
Liverpool kick-off their tour by facing Toronto FC on July 21 before games against Roma (July 25) and then Tottenham Hotspur, in Baltimore, on July 28.
Liverpool’s time in the US is likely to form the bulk of Fox’s behind the scenes documentary, though as Ayre explains a lot of filming has already taken place.
“They have also done some bits with the players on their time off and they are in Liverpool this coming week,” he said.
“They will, of course, have people on tour with us and we are giving them unprecedented access.
"There will be plenty of media coverage around the tour and we recognise that we can get a little complacent here on Merseyside because we see the players in the street and get to see them at Anfield most weeks.”