VAUXHALL Motors have unveiled a new crest which clears up any confusion over where the club is based.
Motors officials thought ‘long and hard’ about altering the design of the club badge so it incorporated two key words – Ellesmere Port.
They had been worried by the fact the club, formed as a works team at the Vauxhall car plant in 1963, had been suffering from an identity crisis and needed to do something to strengthen its association with the town.
Motors chairman Alan Bartlam said:
“We still get asked by opposing teams where we are from so the new badge will ensure that everyone in the football world knows we are from Ellesmere Port.
“The players, supporters and everyone associated with the club should all be proud of that.”
The badge new, which also features the year the Motormen were formed, retains the heritage of the club by continuing to incorporate the famous Vauxhall logo.
It will be used by all junior, youth and senior teams from next season.
A new club kit, supplied by Macron Cardiff., will be unveiled on July 1.