THE tawdry affair which resulted in Victor Anichebe being booed last weekend had its roots in the summer, and Everton’s shrewd-by-necessity approach to contracts.
Aware that the pot was practically empty for recruitment, David Moyes prioritised keeping hold of his assets, and was well supported in that by his chairman.
The Blues tied down a number of valuable first team stars to lucrative new long-term deals; with Tim Cahill, Jack Rodwell, Leighton Baines, Mikel Arteta, Seamus Coleman, Tony Hibbert and Leon Osman all signing new contracts.
However, that policy of rewarding current players with big deals has provided a precedent and one which is, in a roundabout way, returning to bite Bill Kenwright.
Anichebe’s advisors told him to reject a deal worth £20,000 with the potential to rise to £30,000, hoping that a bigger pay day for them and their cash cow could be in the offing, their hopes probably raised by that raft of summer deals.
And what of Marouane Fellaini? The Blues are thought to be keen to give the Belgian a new deal soon, but what will he be asking for? If Steven Pienaar is rejecting £65,000 because he wants parity with other top earners at the club, what will the 23-year-old Belgian, who is coveted by a host of top clubs, ask for? Expect it to be ludicrous amounts of money.