Kidderminster Harriers chief executive Colin Gordon has dismissed talk of a return to Aggborough for Steve Burr after his departure from Chester FC.
Burr was sacked last Thursday after two years with the Blues following an extended period of poor form, which leaves the fan-owned club battling to avoid dropping out of the National League.
Kidderminster are themselves heading for relegation, marooned 11 points from safety with four games to go.
Burr had a successful four-year stint as Harriers boss with the club going close to winning promotion to the Football League in 2013 but was sacked in January 2014, taking over at Chester 11 days later.
Kidderminster fans have been championing Burr's return but Gordon explained the club could not afford to bring the 56-year-old back.
"When Steve was here we had a completely different budget - five times what we've got now," Gordon told BBC Hereford & Worcester.
"It's easy to go back in time and remember when things were really sweet and smelling nicely.
"I like Steve. He's a great guy. I love the fact that he wants to play open football. But we are past the time when we had the wage bill to attract top players who can affect results.
In picture: Steve Burr's career in management
"The fact of the matter is that what we need now is a different type.
"We know where we want to go and how we want to take things forward. We're not going backwards. We know what we want to do and people have got to trust us."
A former agent, Gordon linked up with Kidderminster in April 2015 when he joined the board as football development director.
He had a spell as caretaker boss after Burr's former number two Gary Whild was removed from his post as manager and has been in interim charge since Whild's successor Dave Hockaday was sacked in January.
However, he announced last month he did not want to continue as head coach next season.