Chester FC chairman Simon Olorenshaw has addressed the low crowds so far this season at the Lookers Vauxhall Stadium.
The Blues broke the 2,000-barrier for the first time earlier this month for the 1-0 home success over Torquay United.
But it has been a cause of concern for many to see gates so regularly dipping below that mark.
With the club having enjoyed a superb seven-match unbeaten league run, which included a 5-0 home success over Dover Athletic, Blues chairman Olorenshaw admits to being disappointed with some of the attendances.
But he stresses he understands the factors behind it and acknowledged the work needed to bring the numbers back through the turnstiles.
"It has been a little disappointing, particularly the first game of the season and the Dover game," said Olorenshaw.
"We had a decline during the end of last season but we were still getting around 2,200 so it has been a curious one.
"There was some apathy around the place and we get that. There is work to be done in ensuring that we appeal to those we may have lost in recent months.
"The Torquay gate was much more promising as we had a strong increase in the number of paying customers through the turnstiles and it was pleasing for Jon (McCarthy) and the team as they had been on such a fantastic run.
"I think it is a short-term blip, though. We have games to come such as Tranmere and Wrexham and also the FA Trophy to look forward to so we have plenty of time to get us where we need to be.
"We certainly aren't panicking about the gates but it does show the need for us to look at what we can do better to get people coming to watch the club."
And Olorenshaw is confident the club is heading in the right direction on and off the pitch and believes the appointment of Mark Maguire as chief executive will aid their cause.
"We had a £7,000 loss last year and I think that people may have expected it to be higher but we are putting things in place to move us forward," said Olorenshaw.
"There are a lot of things that Mark has been working on that we have in the pipeline, sponsorship coming in to the club and new revenue streams being opened up.
"We have a saying at this club now that if we want to be a Football League club again then we have to act like one. That is what is happening.
"It doesn't mean we are going all out to try and challenge as soon as we can, we have to be sensible in our approach. It is baby steps almost and a steady building process that will allow us to get to that goal eventually.
"The retail side of things is working well now and we are making the margins, which is pleasing.
"We also have a good, strong board in place at this football club and the fact that only one person stood for election this time around shows that the fans think that we don't need a drastic overhaul and that things are working well.
"We have brought a good mix on to the board and have added the likes of Ron Smith who brings with him a wealth of experience.
"There are always things we can improve, that is the case with anything, but we are heading in the right direction."