A LUXURY lingerie and hosiery brand made famous by celebrity fan Cheryl Cole is opening its first shop in the north at Cheshire Oaks Designer Outlet.
Wolford, which specialises in luxury stockings, ready-to-wear items, underwear and swimwear, will join 145 other designers and high streets brands at McArthurGlen’s Cheshire Oaks.
Wolford, which positions itself as a provider of high quality products characterised by ‘timeless elegance and maximum comfort’, came under the spotlight in 2010 when Cheryl Cole famously wore the brand’s Bondage tights in her video for ‘Promise This’.
To celebrate the opening, Wolford is inviting shoppers to join them in a grand opening event on Thursday, May 12.
From 11-8pm, shoppers can enjoy a glass of champagne and an all-day catwalk.
Those who spend £50 or more will also be treated to exclusive gifts and entry into a raffle for a chance to win a beautiful bodysuit from the Wolford collection.
Maria Venegas, retail manager for Wolford, said: “We are proud to announce the opening of our new outlet boutique at McArthurGlen’s Cheshire Oaks. It will be the first boutique in the North of England and will give us the opportunity to introduce customers to our fabulous collections.”
Gabbie Cowley, style consultant at McArthurGlen’s Cheshire Oaks Designer Outlet, said: “Wolford is the perfect addition to McArthurGlen’s Cheshire Oaks.
“Its range of satin-feel stockings, glamorous shapewear and seductive lingerie perfectly complements the existing mix of designer and high street brands already available at the designer outlet. The brand famously provides stockings to the stars and now to the North West too.”