THE biggest ever clean-up operation in Wirral is being prepared as the borough braces itself for The Open golf championship next year.
The local authority plans to spend £300,000 sprucing up the area as the eyes of the world fall on Hoylake.
With a television audience of 350m and around 40,000 visitors per day expected, council managers say they want the borough to look its best.
Director of technical services David Green said: "The Open presents us with a fantastic opportunity to showcase Wirral to the rest of the world.
"We will be embarking on a mammoth tidy up campaign - spanning a huge area and involving people from a wide range of backgrounds."
The authority plans to enlist help from as many sources as possible, with public sector colleagues, local businesses, landowners, schools and community groups being urged to help clean up the region.
Mr Green said: "The council can't do this on its own. We will be relying on the efforts of everyone in Wirral to get behind us, show their pride in the local area and get involved."
Work has already begun brightening up parts of West Wirral, with more than 70 trees
planted along Meols Drive, and roundabouts and shrub beds given a thorough revamp.
A litter blitz is set to target key transport routes in and out of Wirral, together with Hoylake, West Kirby and neighbouring town centres.
Land-owner Network Rail has pledged to tackle waste issues along the Liverpool to West Kirby railway line. As the golf championship approaches, the Highways Agency and Mersey Tunnels will also be working to clear their land of any illegally-dumped rubbish.
The local authority is also cracking down on the criminals responsible for fly-tipping, and investigations officers have covert surveillance equipment sited in known hotspots.
In the run-up to The Open, the council's anti-litter roadshow will be starting a new series of tours, and primary school litter clubs are being asked to get involved in organising community clean-ups.
During the tournament community volunteers will be enlisted to serve astown guides.
These guides, and additional volunteers from the business community, will be encouraged to report any environmental issues to the council's Streetscene contact centre for immediate action during the Championship.