WEST Cheshire College is calling on parents to contact it for guidance on youngsters looking for work, and has a careers open evening tonight (Wednesday).
The recommendation comes as new, independent national research by the Association of Colleges, released to mark Colleges Week from November 11-18, shows teachers and parents admit they are struggling to give the right advice to prepare young people for the world of work.
It says 20% of parents feel out of their depth advising their children about careers, while 32% say they only feel comfortable talking about jobs with which they are familiar.
A total of 19% of parents say they give their child the same jobs and careers advice they received from their parents, and some readily admit their children are ill prepared for the world of work, confessing they wouldn’t even employ their own child.
Sara Mogel, principal of West Cheshire College, said: “At the college we have a dedicated and experienced team of career advisers that can help discuss the different options available for young people, whether it is to stay at school, come to college, get a job or start an apprenticeship.
“As well as providing impartial advice about careers, we prepare our students for the world of work through our full-time vocational courses.”
The careers open evening is at the college’s Ellesmere Port campus on Sutton Way tonight. It is open to young people and adults from the North West, giving them the opportunity to speak to local employers, universities and careers advisers.