THREE new stores are to open at Cheshire Oaks this month.
A luxury lingerie brand, created by supermodel Elle Macpherson, is opening its first UK store at Cheshire Oaks Designer Outlet.
Elle Macpherson Intimates, which until now has only been available in selected department stores, boutiques and online, is scheduled to open its own store in April.
The new store will sell a range of stylish, contemporary lingerie and have expert fitters on hand to help women find the perfect bra, or men to find an ideal gift.
Beverly Hill, of Elle Macpherson Intimates, said: “To sustain growth we wanted to launch a store in the UK and felt Cheshire Oaks, being the UK’s largest designer outlet, offered a very attractive proposition.”
Doughnut specialist Krispy Kreme is also opening a brand new store at the shopping village on Friday 3 April.
Colin Wilding, general manager at Cheshire Oaks Designer Outlet, said: “Krispy Kreme is an incredibly popular brand and we’re delighted to be welcoming it to the outlet. It’s a great addition to the outlet’s existing mix of restaurants, cafes and food concessions.
“Krispy Kreme store openings tend to cause a bit of a stir so we’re expecting large queues on the first day, but there are plenty of doughnuts to go around, the more the merrier.”
Luxury eyewear store David Clulow opens at Cheshire Oaks this week.
The shop is to offer a range of designer sunglasses including Prada, Chanel, Gucci and Marc Jacobs.
Colin Wilding added: “There has been an influx of fantastic brands to the outlet in recent months and David Clulow is another great addition to the 140 stores at the centre.
“Despite the credit crunch we are continuing to perform well and attract interest from lots of new, exciting brands like Elle Macpherson Intimates.”