SUPERMODEL Elle Macpherson’s new shop has helped Cheshire Oaks beat the recession.
Cheshire Oaks Designer Outlet has continued to defy the consumer downturn with second quarter sales up on last year.
Despite UK retail sales falling 0.8% in May 2009 and non-food down by -2.4% from March – May 2009 sales at the outlet’s 140 stores were up by 8.6 compared with the same period last year.
Jewellery at the centre has been popular with shoppers with a sales increase of 68% and designer collections have also seen a rise of 47%.
Colin Wilding, managing director of Cheshire Oaks Designer Outlet, said: “The economic climate has encouraged people to make their money go a lot further but instead of sacrificing quality for price, Chester shoppers want both and are opting for out of town designer outlets to pick up top brand names at discount.
“With our average footfall figures increasing by 5.9% over the last three months, the discounts of up to 60% available appears to be attracting more shoppers.
“We have designer fashion brands including Ted Baker, Elle Macpherson Intimates and Nicole Farhi alongside high street favourites such as All Saints, Warehouse and Henleys.
Cheshire Oaks Designer Outlet has 140 stores with top brand names including Karen Millen, Toshiba and Oasis.
