ALL staff at Sainsbury’s in Ellesmere Port are encouraged to make a new start this year to help change the world through simple, everyday actions.
The chain will be giving its entire workforce a specially produced copy of Change the World for a Fiver, written by social campaigning group, We Are What We Do, who were the innovators behind the popular Anya Hindmarch I’m not a plastic bag re-usable shopper.
The tips in the We Are What We Do book are at the heart of the work Sainsbury’s has been doing to encourage customers take positive action across a range of issues during its monthly Make the Difference days.
As a result of the days, 300,000 Sainsbury’s customers have now signed up to making an energy-saving pledge to do their bit for the environment.
A third of customers (100,000) agreed to fit energy saving light bulbs, 73,000 customers agreed to start unplugging their phone charger, 70,000 customers committed to re-using carrier bags more often, and 57,000 customers agreed to defrost their fridge freezer which will help it consume less energy.
Since the monthly Make the Difference days started, Sainsbury’s has given away 1 million energy-saving light bulbs, and 15million re-usable carrier bags, which has resulted in a decline of free plastic carrier bag usage in Sainsbury’s stores by 10%.
Store manager Mike Paterson said: “I hope the creative best-seller will equip colleagues with ideas of how to further enthuse our 16 million customers during the year ahead.”