DRIVERS who use their mobile phones on the move are being targeted in a new North Wales Police road safety campaign.
And people who use road-legal hands-free kits will also need to take extra care too.
Operation Interactive is a bid to discourage motorists from using phones while driving.
Superintendent Terry Kellaher said: 'Our aim is to reduce the number of fatalities and injuries on the roads of North Wales.
'We will actively focus enforcement activity on drivers who flout the law. We will seek to assure the public of North Wales that we are taking positive steps to tackle this problem and we will give a clear message to educate drivers
that only those who drive safely and lawfully are welcome on our roads.'
Already up and running, Operation Interactive is aimed at those who continue to flout legislation which bans the use of a hand-held mobile phone behind the wheel.
Since the offence was introduced in December 2003, North Wales Police have caught 2,666 people breaking the law.
Drivers using a hands-free mobile phone kit, while perfectly legal, may still be liable to prosecution during Operation Interactive if their actions are deemed to leave them not in proper control of the car or driving dangerously.