WOOLWORTHS has chosen Northwich e-commerce specialist The Hut Group to run its entertainment shop as part of its online re-launch.
The Hut Group, based at Gadbrook Park in Rudheath, will manage woolworthsentertainment.co.uk - the section of the site dedicated to entertainment products like games, DVDs, CDs and books.
The Woolworths brand has embraced an online business strategy.
Woolworths’ online-only product range will concentrate on entertainment products, children’s clothes and gifts, and its Ladybird clothing range.
Dominic Starkey, head of e-commerce at The Hut Group, says: “Woolworths is an established brand and this year marks its’ 100th year in retail. We’re proud to be part of the revival.
“Our white label service will ensure Woolworths provides an excellent customer experience, from searching and browsing for goods to their physical delivery.”