METRO, the UK's only free urban national weekday paper, launched a new edition for Liverpool today. The paper has been developed in partnership with Trinity Mirror, publishers of the Liverpool Daily Post and Echo.
The paper contains no-spin national and international news, as well as information on clubs, bars and entertainment. It is targeted at Metro's "urbanite" audience - young time-starved individuals. Regular features include the popular "60 second interview" with a different celebrity every day and articles on travel and well-being, shopping and socialising.
Some 25,000 copies of Metro will be available between 6am and 10am at train stations, on buses and at key city centre locations from Monday to Friday.
Sara Wilde, regional managing director, Trinity Mirror North West & North Wales, said: "We're delighted to be bringing such an exciting new product to the people of Liverpool. Metro is designed to complement the Post and Echo by offering a very different digest of national and international news and we expect that it will appeal to the growing number of affluent young 'urbanites' within the region.
"Over three quarters of the local population already read one of our newspaper titles or visit one of our increasing number of local websites. Our launch of Metro means that, for our advertisers, we can now help them reach an even broader audience."
Metro has a national circulation of over one million copies, consolidating it as the fourth largest national weekday newspaper in the UK. It is now available in 14 cities nationwide, including London, Manchester, Birmingham, Edinburgh, Glasgow, Newcastle, Sheffield, Leeds, Nottingham and Bristol.
John Leitch, director of partners at Metro, added: "We are delighted to be launching this new edition in partnership with Trinity Mirror. With the enormous amount of development taking place in Liverpool, we believe there is a large urbanite audience, which will relish Metro's unique format, concise news and local guide to what's happening in the city."
Trinity Mirror will print and distribute the new edition and sell local advertising from its base in Old Hall Street, Liverpool. Metro will handle national advertising sales and its UK editorial team will write and produce the paper.