A SUPERMARKET boss took the ultimate act of bravery to have his body waxed for charity – in the middle of the busy store.

In full view of all staff and customers, Shaun Leech, the store manager of Asda in Ellesmere Port, winced and squealed as he endured the painful procedure to raise money for Asda’s Tickled Pink campaign.

Staff sponsored Shaun almost £200 for the charity, which raises funds for breast cancer charities.

Staff member Anne Pryor said: “Shaun is always willing to participate in all community events in and around the store.

“What a man!”