THE Co-op is helping the RSPCA combat the misery suffered each year by the millions of animals left terrified by fireworks.
The chain of stores is helping distribute a new RSPCA leaflet which gives practical advice on how pet owners can use sound therapy to overcome their dogs’ long-term fear of loud noises that have traditionally caused so much distress to animals during the Guy Fawkes celebrations.
Mark Evans, the RSPCA’s chief vet said: “Every year, fireworks and other loud noises are a source of great anxiety for many dogs. But what most owners don’t realise is that this is a treatable problem.
“Scientifically proven therapy tools such as the Sounds Scary! CD, can help to teach dogs to be less afraid of fireworks, so that the next fireworks season will be less stressful for both the owner and their dog.”
The Co-op will give the charity’s new firework leaflet to anyone who buys fireworks from any of its stores.
The leaflet is also available at www.rspca.org.uk/fireworks.