NORTHWICH’S Vicky Howard finished fourth in the nationwide competition to find a new flavour for crisp giant Walkers – but still won £10,000!
The former County High School pupil’s creation, Crispy Duck and Hoisin, racked up 176,184 votes in a national text vote.
But it wasn’t quite enough to land her a £50,000 prize and a share of future profits in the Do us a Flavour competition.
After three months of intense campaigning and a total of more than a million votes cast, Builder’s Breakfast, the brainchild of Emma Rushin, from Belper, Derbyshire, was named the winner of the competition last Wednesday.
But the good news is 21-year-old Vicky, from Antrobus, still walked away with £10,000 as a losing finalist!
Do Us A Flavour’ kicked off in July 2008, when Walkers challenged crisp lovers around the country to invent a brand new flavour.
The nationwide search received over 1.2m entries from the British and Irish public.
The six finalist flavours were then selected by chief judge Heston Blumenthal and a panel of judges from Walkers.
All six were put on sale in January this year.