NORTHWICH’S Vicky Howard has finished fourth in a nationwide competition to find a new flavour for crisp giant Walkers.
The former County High School, Leftwich pupil’s creation, Crispy Duck & Hoisin, racked up 176,184 votes in a national text vote. But it wasn’t quite enough to land her a £50,000 prize and a share of future profits in the ‘Do us a Flavour’ competition.
After three months of intense campaigning and a total of more than 1m votes cast Builder’s Breakfast, the brainchild of Emma Rushin from Belper, Derbyshire, was named the winner today, Wednesday, after scooping 232,336 votes - around 22%.
And it will now appear on the shelves alongside classic flavours such as Ready Salted and Cheese & Onion.
Onion Bhaji came second in the voting, Fish & Chips third, Cajun Squirrel fifth and Chilli & Chocolate sixth.
The good news is 21-year-old Vicky, from Antrobus, still walks away with £10,000 as a losing finalist.
James Stillman, head of flavour development for Walkers, said: “We were overwhelmed by the fantastic response to ‘Do us a Flavour’. We’d like to thank everyone who got involved, either by suggesting a flavour or by voting for their favourite.
“As makers of the nation’s favourite crisps, Walkers has always been passionate about flavours and we’ve really enjoyed seeing how inspired and creative the British public has been with their ideas.”
‘Do us a flavour’ kicked off in July 2008, when Walkers challenged crisp lovers around the country to invent a brand new crisp flavour.
The nationwide search received over 1.2m entries from the British and Irish public. The six finalist flavours were then selected by chief judge Heston Blumenthal and a panel of judges from Walkers. All six were put on sale in January this year.