SHOCKING images of the aftermath of a car crash will be used in an attempt to change young people’s attitudes towards driving.
Cheshire County Council road safety unit will be running the national For My Girlfriend campaign in schools and colleges across Cheshire for the first time next month.
Sixth form students will be given Valentine’s cards bearing graphic photos of the carnage caused by a car crash.
A TV and radio advertising campaign will also run on local and national stations in February.
The shock campaign has run in other counties since 2002 and is designed to confront the young male driver with the awful prospect of killing his girlfriend who is travelling as a passenger in his car while he is driving too fast.
It is based on research showing that young drivers often cannot imagine killing themselves in a road crash, but are affected by the idea of killing or maiming someone they know.
It addresses young male drivers because the chances of causing a crash are greater for them than their female counterparts. More young females die as passengers than as drivers.
In 2007 at least one person under the age of 25 died every four weeks on Cheshire roads – a total of 13 devastated families.
Cheshire County Council executive member for highways, Cllr Eveleigh Moore-Dutton, said: “This campaign is shocking, but then it is a shocking thing to kill someone in a car crash. I think it is worthwhile giving people a nasty moment to avoid nasty memories for the rest of their lives.”