SMOKERS and gum chewers in Cheshire are being given special pouches to store their cigarette ends in.
Discarded butts from cigarettes are a massive problem on pavements, with 78% of streets scattered with unsightly litter.
In an attempt to clear the streets, Streetscene officers have braved the cold to give advice to smokers on how to dispose of their butts.
The officers also handed out specially designed pouches to store gum and cigarette ends in if there is no bin in sight.
Cllr Lynn Riley, West Cheshire and Chester Council executive member for community and environment, said: “Smoking-related litter, in particular cigarette butts, are unsightly and difficult to clean up.
“Many smokers dispose of their waste properly, but some do not view cigarette butts as litter at all, when in fact dropping a cigarette is an offence which can lead to a £75 fine.
“No butts. Cigarette ends are litter and we want to ensure that West Cheshire remains cigarette litter free by getting this message out there.”
Cigarette ends, along with matches, and food wrappers are a big problem, with cigarettes often taking years to degrade. They are hard to clear up as they often fall down grids and into cracks in the pavement.