A 173-YEAR-old county show is using 21st century technology to spread the farming message and details of this year’s event.
The Cheshire County Show was first held in 1838, when even the typewriter was a thing of the future.
But despite its historic past, the show is using Twitter, Facebook and YouTube to secure its future and attract thousands of visitors to the two-day event in June.
“Although we firmly respect our past and our roots in agriculture, we have to embrace modern technology in order to reach as wide an audience as possible,” said Nigel Evans, executive director of the two-day event.
“You might be able to trace its roots way back to the 1800s but the Cheshire Show is proving that agriculture and farming in the county is certainly looking to the future.”
Since starting up on Twitter the show has gained more than 200 followers.
People interested in the Cheshire Show can keep up to date by following the show via:
Facebook – www.facebook. com/cheshirecountyshow.
Twitter – www.twitter.com/ cheshireshow.
YouTube – www.youtube. com/cheshirecountyshow.