AN INNOVATIVE new visitor information centre has been unveiled at Cheshire Oaks Designer Outlet.
The centre will provide more than seven million shoppers who flock to the outlet village each year with access to high quality service and information, designed to help them make the most of their visit to the area.
It comes as a result of a partnership between the Northwest Regional Development Agency (NWDA), destination management organisation Visit Chester & Cheshire and outlet owners McArthur Glen.
Chris Brown, chief executive of Visit Chester & Cheshire, said: “This is a huge opportunity to access a massive and growing visitor base, many of whom are travelling from farther afield to visit Cheshire Oaks.
“This is a timely improvement to the quality of information facilities that will encourage visitors to stay longer, spend more and return more often to explore the vast range of Cheshire’s visitor opportunities, among them food and drink, accommodation, events, and gardens.”
Cheshire Oaks general manager Colin Wilding added: “This is a further milestone in the close relationship that has been established between MacArthur Glen and Visit Chester & Cheshire, one that will generate significant benefits for Cheshire Oaks and the wider visitor economy in Chester and Cheshire.”
Nick Brooks-Sykes, director of tourism at the NWDA, said: “Our aim is to have a modern network of well located visitor information centres across the whole of the Northwest.
“This investment in Cheshire Oaks Visitor Information Centre will ensure it is able to provide an excellent visitor experience as well as a top quality signposting service for Cheshire and the wider Northwest region.”